Cydni N. Mitchell (aka Cyd) is the bakery and Sweet Business Coach behind Sweet Fest®. Based in Atlanta, GA, Sweet Fest® is an online company that supports the business needs of the Sweet Community in the areas of professional development, marketing and branding. By trade, Cyd is an accountant & financial analyst with a Masters from the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. She is also the organizer of The Ultimate Sugar Show, a baking and sweets trade show in Atlanta, GA, and she is the Co-Founder of the Sugar Coin Academy, an online business academy for business owners in the baking and sweets industry.