Effective Date: August 5, 2015
Types of Information Collected
Personally Identifiable Information
When you register as a Site User AVALON CAKES collects certain Personal Information from you. Personal Information is information that can be used to identify you personally, and includes but is not limited to your name, address, phone number, and email address. Furthermore, if AVALON CAKES incorporates paid for services into the Services offered on the Website and you utilize those services, AVALON CAKES will receive certain credit card, PayPal or other payment information from you and provide it to AVALON CAKES’ third party payment processors.
Non Personally Identifiable Information
When you visit the Website we collect certain Non Personal Information. This is generalized information and cannot be used to easily identify you personally. Such information includes but is not limited to your IP address, your ISP, your browser type, your operating system, your clickstream patterns, the URL of the most recent Website you visited before coming to the Website, the amount of time you spent on our site, and the pages you viewed while on our site.
Methods of Collection
AVALON CAKES collects your Personal Information in several different ways. First, we collect information when you provide it to us when registering as a Site User, when you set up a profile or utilize certain other Services, or when you communicate with us directly via e-mail or the Website. We also employ commonly used analytic and reporting software technologies to collect certain Non Personally Identifying Information such as your IP address, your ISP, your browser type, your operating system, your clickstream patterns, the URL of the most recent website you visited before coming to the Website the amount of time you spent on our site, and the pages you viewed while on our site.
Use of Personal Information
Personally Identifiable Information
Personal Identifiable Information is mainly used for AVALON CAKES’ own internal purposes in order to provide the Services to you including but not limited to customer service issues, maintaining and improving the Website, and providing and improving the Services.
Non Personally Identifiable Information
AVALON CAKES uses Non Personally Identifiable Information to track and analyze the usage and performance of the Website and Services. AVALON CAKES uses this information internally to assist in determining changes and/or upgrades to the Website, whether to add or discontinue specific Services, and for internal market analysis purposes.
Disclosure of Personal Information
In general, we do not disclose Personal Information to third parties without your prior consent. However, we reserve the right to do so in certain limited situations as identified below:
- Disclosure to Third Party Service Providers
In the course of providing you the Services, we may at our option use third party service providers to provide some or all of the Services you may request in your use of the Website. An example of this would be the use of third party online payment processing companies to process payments made by you to AVALON CAKES for any fee based Services. We make all commercially reasonable efforts to make sure that these third party vendors use your Personal Information only to the extent necessary to provide the Services to you. However, we cannot guarantee that a third party vendor will not disclose your Personal Information.
- Disclosure to Other Third Parties
We reserve the right to disclose your Personal Information to protect or enforce AVALON CAKES’ rights, or the rights of a third party, to prevent an emergency, or as may be required by law, including but not limited to, complying with subpoenas or court orders.
- Successors in Interest
We may also disclose your Personal Information to any successor in interest to our company, including, but not limited to any third party company that may acquire or merge with AVALON CAKES. In the event of a merger or sale of all or substantially all of the assets of AVALON CAKES, your Personal Information will most likely be part of the transaction. If such a transaction happens, we will notify you by the methods listed in the Terms of Service concerning the transaction and the transfer of your Personal Information.
- Disclosure of Non Personally Identifiable Information
We may disclose any Non Personally Identifiable Information we collect to our strategic business partners, potential business partners, investors, advisors and customers. This information is usually disclosed in terms of aggregate numbers. Since the information cannot be traced back to you directly, you may not “opt out” of our use of such Non Personally Identifiable Information.
Security of Personal Information
We employ commercially reasonable technology and systems to protect your Personal Information from unauthorized access and disclosure. For example, sensitive information is transmitted to us in an encrypted format using secure socket layer technology. However, no protection methods are 100% secure, and therefore we cannot guarantee the 100% security of your Personal Information. We are not responsible for any disclosure of Personal Information due to any errors in transmission of your information, or any unauthorized third party access or any other acts by third parties, or any acts or omissions beyond our reasonable control.
Public Nature of Certain Website Content
The Services provided by AVALON CAKES now or in the future may be accessible by the public. Examples of publically accessible information include, but are not limited to your Site User Profile, posts by you in our discussion area and other forums or discussion boards hosted by AVALON CAKES. We are not responsible for third parties uses of any Personal Information contained in these public disclosures.
Receipt of Marketing Materials
By creating a Site User profile, you are automatically included in our mailing list. You may “opt out” from receiving marketing materials from us at the time you are providing us with the Personal Information. For example, when becoming a Site User with us, you will have the opportunity to decide whether you want to receive additional promotional materials from us in the future. If at any time you wish to discontinue receiving promotional materials from AVALON CAKES please follow the instructions for removal contained on the most recent communication from AVALON CAKES, email email@example.com, or write to Customer Service, Avalon Cakes, Ltd.956 Silver Creek Rd. Idaho Springs, CO 80452. We also offer you the ability to unsubscribe from certain communications through your account control panel.
Information Concerning Children
Our Services are only for those adults and children over the age of 13. We do not knowingly collect any information from children under the age of 13. We will affirmatively delete any information which we have knowledge came from or pertains to a child under the age of 13. Children between the ages of 13 and 18 may use our Website and Services only under the supervision of a parent or legal guardian. If you are a parent or legal guardian of a child between the ages of 13 and 18 and you do not want your child’s Personal Information in our records, or do not wish to receive communications from us, please contact us by emailing firstname.lastname@example.org or write to Customer Service, Avalon Cakes, Ltd. 956 Silver Creek Rd. Idaho Springs, CO 80452.